Learn how to Quickly Find the Best Name for Your Brand: Entrepreneurs who are unaware of what their firm and audience require or how to swiftly attain it frequently make catastrophic naming mistakes since they are unable to examine the many naming options thoroughly.
While some could say that these mistakes occasionally result in the appropriate name, most startup firms cannot afford to bear the penalties of having a bad brand name.
So in order to help entrepreneurs choose the ideal brand name for their company, we felt the need to write this article after providing over 30,000 business owners with excellent naming services. This guide will help you get the most fitting name for your business, and even if you’re looking to find this name through brainstorming or utilizing a company name generator, this guide is just for you.
How Important is a Great Business Name to Your Company?
You’ve probably experienced times when a company or brand name caused you to reconsider purchasing a product or service. A fine example to consider is this; would you buy furniture from a shop named Hooker Furniture. Of course not.
Most businesses overlook the fact that their company’s name is the most powerful link to their customers. A great brand name is a necessary quality every high-performing company possesses. The perfect name elicits positive emotions in your customers and leaves a lasting impact.
So, be sure to find a great name because it can help your company to:
- Boost your customer base
- Increase your company’s revenues
- Easily create a trustworthy brand-customer relationship
- Reduce the cost of marketing
Five Things You Must be Aware of While Choosing the Best Company Name
1) Knowing the Purpose of Your Business
You must first define a distinct purpose for your business in order to develop an appealing brand name. The quickest and easiest way to achieve this is to write out your company’s main goals, purposes, and vision. These concepts need to include all that your business strives to achieve in the market.
Once you’ve determined these core ideas, make sure they are summarized into clear words that will appeal to your target market before selecting a couple that most accurately describe your company. These words will serve as the foundation for building your company’s identity and finding a great brand name that’d connect with your target audience.
2) Choosing a Captivating Tone
The tone of your company name affects how well your business performs. Picking a weak and generic tone will cause your consumer base to shrink while picking a strong and enticing tone will draw more clients to your business.This initiative you make for your company will create ideas for your customers whether is Consumer Services is a Good Career Path.
Setting a tone that aligns with your brand’s objectives will significantly affect how your customers view your business.
A solid strategy for achieving the richest tone is researching your target audience and becoming familiar with their personalities and fundamental needs. You can then decide whether the following is the right tone for your company:
- Modern and innovative
- Fun and exciting
- Emotionally impacting
- Practical or pragmatic
3) Crafting Your Company’s Branding Elements
In addition to being a crucial component of your company’s identity, the brand characteristics also influence the naming procedure. If your branding elements are not in line with what customers want, they will find it difficult to understand and relate to your brand’s identity.
Therefore, as an entrepreneur, it’s ideal to devote the time to explore the qualities of your business because they are essential for developing an original name.
The simplest and quickest approach to achieving this is to become acquainted with your company’s:
- Big ideas: What are the guiding ideals of your organization?
- Values: What do your company’s professional and moral principles entail?
- Story: Are there any fascinating tales about your business that you might share
- Benefits: Do you provide your clients with any unique benefits?
- Emotions: How do you want your customers to feel when using your product?
- Value proposition: How does your business stand out from the competition?
Discovering these values and what they mean to your business will go a long way to influence the way your brand communicates and how your audience sees your brand. So while building your company, ensure the experiences you set up for your customers mirror the values you want to achieve.
4) Create a Comprehensive Naming Criteria
Use all the knowledge you have so far about your brand to create comprehensive naming criteria outlining the kind of name you want for your company. The process of creating a brand name can be mentally draining; preparing a project statement that contains exactly what you’re looking for in your name will help you keep your thoughts in line.
Here’s what your project statement should look like?
- I need an exciting name for my fitness brand that reveals strength and dedication. The name should be modern, fun, easy to say, brandable, and with deep symbolic meaning.
5) Brainstorm: Help in Finding the Best Name for Your Brand
Using your project statement will not only help you decide what kind of company name your business requires, but it will also make the process of coming up with one much simpler.
And some of the best methods for creating a memorable brand name include brainstorming, putting together a naming team, evaluating your company’s naming requirements or project statement, and looking for original and exciting words that fit perfectly with your business.
Also, ensure your names are simple and short, brandable, and have available domain names and social media handles.
You can evaluate names based on how well they match with the brand’s identity, how they sound and appear on various assets such as social media and paper, how thrilled they make you and your naming team, and so on.
Analyze and get feedback on the name ideas you’ve brainstormed, consider how unique or memorable it is, and try your best to conclude this phase with less than ten naming options shortlisted.
For example, if you want your company to be perceived as a practical brand, reduce emotionally powerful names to a minimum. However, you can experiment within a category. Even if you want a practical and solution-driven name, you can experiment with new spellings like Lyft or short and lively names like Zoom.
Verify and Trademark Your Name
When it comes to verifying your business name, getting creative audience feedback response is essential. You began the process by seeking a name that engages and retains clients’ attention, especially if you intend to operate mostly online. As a result, your target audience should enjoy the name.
You can accomplish this by acquiring input from family members, friends, or even complete strangers you meet at a cafe or bar. Don’t be afraid to explain what you’re doing. Make a note of the audience’s reaction or even conduct a survey on social media.
At this point, it’s critical to separate yourself from the ‘great’ brand names you generated, as your customer’s decision may not be your first option. Also, ensure you perform linguistic tests to confirm that the name does not have a different meaning in another language and that anybody can easily say it.
After verifying your name, it’s time to get it trademarked. You may dislike this process, but it’ll save you from a lot of problems in the future. Most existing words have some sort of trademark protection. You must determine if your company’s name satisfies the trademark test. At this point, you should also seek the assistance of a legal professional. Failure to do this may result in future trademark lawsuits.
Conclusion of Choosing the Best Name for Your Brand
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
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